Though before creating any online presence, Willy made note that businesses and organisations should create a digital marketing strategy with a clear vision for their online profile. Discussion included defining marketing goals, identifying target markets, identifying the digital marketing platforms your target markets use, learn how to properly use each platform (Facebook, website, Instagram etc.), decide which platform works best for you and use the analytics provided and adjust your strategy if needed.
Willy provided examples from other businesses of what does and doesn’t work well and tools for businesses to simply and streamline organising and managing online platforms.
It was a BYO event with a delicious nibbles for all to enjoy and we thank everyone who attended the session. The CRC hope to host another Business After Hours session later this year so if you have a particular topic you’d like to discuss please let us know via email, firstname.lastname@example.org.
Of if you want to know more about Human Resources (hiring staff, payroll queries and terminating employees) please register for the Business Brunch on Monday August 13 facilitated by Lincolns Accountants. Cost is $30 per person and includes barista coffee and brunch. Minimum 10 people needed for workshop to proceed. For more information or to book please email email@example.com or call 9863 4829.